Impulse for multi-site and enterprise operators.
Growing a Petrol & Convenience network usually means growing the team that manages it – another site manager, another set of eyes, another layer of admin. Impulse changes that equation: one connected platform, one real-time view, built to scale without the overhead scaling alongside it.
Fewer people, more sites.
Up to 90% of routine administration, automated.
The work that used to require a manager physically present at every location runs centrally instead:
- Pricing and promotions update across every site at once, from head office, without touching a single till
- Supplier invoices are read and matched to deliveries automatically, across the whole network
- Stock ordering is suggested site by site, based on real sales history, not a regional manager’s best guess
- Scheduling and resource allocation are managed from one screen, not one spreadsheet per site
The result: a single regional manager can oversee 5 to 20 sites from one real-time view of the business – not a site manager at every location.
One screen, the whole network, in real time.
See everything about every site, seamlessly, on one screen.
A network is only as manageable as the visibility you have into it. Impulse gives head office a live, single view across every location – stock, pricing, promotions, performance, fuel – the same data, structured the same way, whether it’s one site or five hundred.
Branch, state and site-level comparisons sit in the same dashboard, so underperformance shows up as a pattern, not something that only becomes visible when someone happens to be looking at the right site’s numbers.
Ask Impulse Intelligence extends that further – a plain-English question gets a live answer across the whole network, not one site at a time:
“Which of my sites had the biggest margin drop this week?”
No report-building. No exporting from ten different site systems and reconciling them by hand. One question, one answer, live.
Decisions based on data, not assumptions.
Live retail data turns into actionable visibility – not a report someone reads a week after the fact, but a picture of the network as it stands right now. That’s what lets management make a call based on what’s actually happening at a site, rather than what a monthly summary implied was happening three weeks ago.
That visibility isn’t limited to a handful of headline dashboards. Impulse includes 45+ built-in reports covering every part of the business – Sales, Stock, Fuel, Promotions, Customers and Financial – so whatever question a manager or a department head actually has, there’s already a report built for it, rather than a request to IT to build one. Every report can be scheduled to land straight in an inbox, on whatever cadence suits the business, instead of relying on someone remembering to go and check.
The Department Comparison Report is a good example of what that looks like in practice: pick two date ranges, and see exactly how a department is trending – quantity, sales, profit and participation, with both the actual and percentage change laid out side by side. Instead of a general sense that “fuel margin feels a bit soft this month,” it’s a specific number, comparable against a specific prior period, available in the time it takes to run the report.
Fuel and stock insight, network wide.
Fuel margins are protected through FIFO pricing, applied identically at every site – not left to interpretation site by site. Stock ordering is driven by real demand data across the network, not a regional manager’s memory of what usually sells, catching both the over-ordering that becomes waste and the under-ordering that becomes a lost sale.
Fuel is where small gaps close the fastest, and Tank Monitoring is built for exactly that: current cents per litre, volume, and burn rate for every tank, at a glance, for every site in the network. Instead of finding out about a fuel issue after a delivery’s needed urgently or a margin’s already slipped, it’s something you stay ahead of – checked in seconds, from mobile site monitoring that’s securely available on any device, giving complete oversight whether you’re at a desk or not.
Stock decisions get the same level of specificity. A daily Product Sales and Waste report is especially valuable for hot food and perishables, where a day’s delay in noticing a waste pattern is a day too late. A Stock Delivery Department Report breaks down every goods-received note by department and GST, so reconciling what actually arrived against what was ordered doesn’t mean digging through paper dockets. And a Supplier Pack-Cost Comparison shows, plainly, whether you’re paying more for the same product from one supplier than another – the kind of gap that’s easy to miss site by site, and expensive once it’s repeating across a whole network.
Stop the leakage that compounds across a network.
A small loss at one site is a rounding error. The same loss at fifty sites is a real number. Impulse doesn’t just help generate sales, it helps prevent the operational leakage that quietly erodes margin. A fuel margin drifting, a promotion running at a loss, a stock discrepancy nobody caught: expensive enough at a single site, and often the difference between a good year and a great one once it’s multiplied across a network.
That’s exactly the kind of problem a platform only solves if it can actually carry the weight of a large network – and Impulse already does. It currently powers a rollout across more than 500 sites in Australia and New Zealand, under a major enterprise contract, on the exact same platform available today. Scaling up doesn’t mean changing systems. It means adding sites – nothing more complicated than that.
Unit 2, 95 Salmon St,
Port Melbourne VIC 3207
Telephone (Australia): 1300 369 755
Telephone (NZ): 0508 467 857
sales@impulseretailing.com
Unit 2, 95 Salmon St,
Port Melbourne VIC 3207
Telephone (Australia): 1300 369 755
Telephone (NZ): 0508 467 857
sales@impulseretailing.com